Can marketing help rebuild the centre ground of British politics?

In this recent You’re MarketingKind gathering Peter Seymour, former VP of Marketing & Strategy for Europe at Mondelez, shares his journey from consumer marketing into political marketing, and explores what politicians could learn from the world of brands.

How can we make the "new economy", just "the economy"?

In our July xChange Paul Skinner, founder of MarketingKind, interviewed Jo Swinson, former MP and leader of the Liberal Democrats, author of Equal Power and Director of Partners for a New Economy, to explore this question and more.

In our recent You’re MarketingKind gathering we were joined by Dr Victoria Hurth, pracacademic, speaker, consultant, Fellow of the University of Cambridge Institute of Sustainability Leadership (CISL) and co-author of Beyond Profit: Purpose-Driven Leadership for a Wellbeing Economy.

In our recent Digital Fireside we had the pleasure of exploring leadership, sustainable banking, financial inclusion and much more with Caroline Edwards, Sustainable Banking Lead for Financial Capability at NatWest Group plc.

In our recent You're MarketingKind gathering with Nic Marks, author of Happiness is a Serious Business, founder of Friday Pulse and creator of the Happy Planet Index, we explored how to build happy teams and why they drive greater productivity, creativity and success at work.

In our May xChange Paul Skinner, founder of MarketingKind, interviewed Sir John Kay, CBE, to explore why almost everything we have been told about business is wrong and how we can rewrite the story of enterprise.

In our recent You’re MarketingKind gathering we explored with Aleksandra Przegalińska why we need to set the story straight on AI.

In our recent Digital Fireside with Martin Gutmann, bestselling author, speaker, historian and management professor, we explored his book The Unseen Leader: How History Can Help Us Rethink Leadership. 

Our recent You're MarketingKind gathering with Jiajia Smith​, brand design expert and founding member of MarketingKind​, was an incredibly interactive discussion about what happens when purpose meets good design.

​In our recent xChange Paul Skinner interviewed ​Jitske Kramer, corporate anthropologist, speaker and author of nine bestselling and award-winning books, about the ideas in her latest book Tricky Times: Navigating the Messy Middle of Change.​

Anna Mullenneaux and Paul Skinner, co-founders of MarketingKind, interviewed Sarah Housley, design futurist and author of Designing Hope: Visions to Shape Our Future, to discuss how we can develop greater agency in imagining what better futures could look like and find the right ways to start working towards them.

'This is a moment for big ideas. We can see the crumbling of the old order.'

In our February xChange Paul Skinner interviewed ⁠Tony Juniper, CBE⁠, chair of Natural England and author, to explore the ideas in his latest book ⁠Just Earth: How a Fairer World Will Save our Planet⁠.

“I just wanted to say thank you for the part you and the MarketingKind community have played in this journey. Your input helped sharpen our thinking at a critical moment, and we’re grateful for it.”

Paul Skinner, founder of MarketingKind, interviewed Rob Hopkins, author and co-founder of the Transition Network and Transition Town Totnes, to explore the ideas in his latest book How to Fall in Love With the Future: A Time Traveler’s Guide to Changing the World. 

In our December xChange Paul Skinner, founder of MarketingKind, interviewed Cass Sunstein, Nudge theory pioneer, to explore his latest thinking on behavioural economics and his latest book, Manipulation: What It Is, Why It's Bad and What to Do About It.

In our recent You’re MarketingKind gathering Alexis Eyre, co-founder of the Sustainable Marketing Compass and co-author of Sustainable Marketing, shares what drove her to make a change in her career to focus on sustainability and how she is working now to change the industry.

In our recent panel discussion Elaine Roberts hosted and interviewed Ty Heath, Thomas Kolster and Dave Vann about putting purpose to work for B2B brands.

In our October You’re MarketingKind gathering Charlie Martin, CEO and founder of The Anti-Greenwash Charter, led a discussion on how we can build trust through radical transparency.

In our September xChange Caroline Taylor, OBE, former CMO of IBM Global Markets and Chair of Oasis Community Learning, hosted and interviewed Paolo Taticchi and Melina Corvaglia-Charrey​, co-authors of⁠ How to Be Sustainable: Business Strategies for Leading Change⁠ and hosts of the Chief Sustainability Heroes podcast.

Victoria shared with us her PhD research into how the advertising industry could move away from its current destructive model towards more climate-friendly objectives and together we explored why a UK-wide ban on fossil fuel advertising is needed and how we could bring it about.