Leadership for a wellbeing economy with Dr Victoria Hurth
What if the biggest barrier to creating a better economy isn't a lack of purpose—but how we define success?
"Reforming capitalism begins with redefining success. This is an invitation to rethink what we value, and to govern accordingly — a diagnosis of our economic malaise and a manifesto for a more sustainable future."
— Financial Times review of Beyond Profit
In our recent You're MarketingKind gathering, we were joined by Dr Victoria Hurth, pracademic, speaker, consultant, Fellow of the University of Cambridge Institute of Sustainability Leadership (CISL), and co-author of Beyond Profit: Purpose-Driven Leadership for a Wellbeing Economy.
If you're interested in building organisations that create long-term value for people, society and the planet, not just shareholders, this conversation will challenge how you think about leadership, governance and business success.
Victoria explains why purpose alone isn't enough. Real change happens when governance, accountability and decision-making systems are designed to reward outcomes that improve wellbeing alongside financial performance.
In this conversation, you'll discover:
Why redefining organisational success is essential to solving today's biggest social and environmental challenges.
How better governance shapes organisational behaviour more effectively than good intentions alone.
Why even values-led organisations can lose their way without the right structures and oversight.
What a wellbeing economy looks like in practice and what it means for leaders today.
How the forthcoming international standard for Purpose-Driven Organisations (ISO 37011), expected in early 2027, could transform organisational governance.
Why "business as usual" thinking is holding back innovation and limiting our ability to tackle systemic problems.
Whether you're a business leader, marketer, board member or changemaker, you'll come away with practical ideas for leading organisations that create sustainable value for everyone.
Resources
Join the ISO 37011 LinkedIn community to follow developments around the new Purpose-Driven Organisations standard - https://www.linkedin.com/groups/13091442/
Get your copy of Beyond Profit: Purpose-Driven Leadership for a Wellbeing Economy - https://www.hachette.co.uk/titles/victoria-hurth/beyond-profit/9781399822480/
Learn more about Dr Victoria Hurth's work and research - https://www.victoriahurth.com/