Coffee with a Cause supported Appt Health wins national contract

We all know that prevention is better than cure but, the people who are most likely to benefit from preventive healthcare are often the least likely to take it up. Better prevention means improved health outcomes and a more sustainable NHS. 

So when we discovered the work of the social enterprise Appt Health, which provides innovative patient engagement services used by the NHS to transform public uptake of preventive healthcare, we were excited to support their growth. 

Starting in January 2025 MarketingKind members worked with Hector Smethurst, founder of Appt Health, to support their sales and marketing strategy.

Their services include automation, behaviour change and care management systems that increase early diagnosis leading to better health outcomes and money saved by the NHS.

And up until that point the Appt Health team had focused solely on developing and delivering their services. We were brought in to work with them to find the best way to tell their story to engage needed stakeholders. Together we explored their segmentation, targeting and positioning and how we could help them to more efficiently engage their most valuable potential clients.

Hector recently got in touch to report:

“I’m really pleased to let you know that Appt has been awarded its first national contract. We’ll be delivering our patient engagement service for cancer screening to over 270,000 patients across seven regions of England. It’s a two-year project with strong national backing and if we get it right, it could open the door to full national procurement.

It’s early days, but I’m feeling incredibly optimistic about what this means for the future of Appt. As is often the case with this kind of funding, the real work starts now. We’ve known this was coming for a few weeks, but we’ve only just received the green light to share it publicly.

I just wanted to say thank you for the part you and the MarketingKind community have played in this journey. Your input helped sharpen our thinking at a critical moment, and we’re grateful for it.”