Putting Purpose to work for B2B Brands

In our recent panel discussion Elaine Roberts, former B2B CMO and MarketingKind member, hosted and interviewed:

~ Ty Heath – Co-founder of The LinkedIn B2B Institute and former Google and IBM executive on a mission to make marketing science accessible

~ Thomas Kolster – author of Goodvertising and The Hero Trap, speaker and marketing activist and one of the founding fathers of the sustainable marketing movement

~ Dave Vann – Founder of said & done, brand strategist and advisor to purpose-led B2B businesses and nonprofits

This was an incredibly practical and engaging discussion filled with great examples, research and inspiration for how to put purpose to work for your B2B brand.

You can watch the full replay below or listen to it on our podcast here.