Sustainable marketing with Alexis Eyre

Could embedding sustainability in our strategy be the key to unlocking greater creativity and effectiveness in our marketing?

In our recent You’re MarketingKind gathering Alexis Eyre, co-founder of the Sustainable Marketing Compass and co-author of Sustainable Marketing, shares what drove her to make a change in her career to focus on sustainability and how she is working now to change the industry.

We hear of her frustrations about the lack of creativity and the ineffectiveness and inefficiency that is often taken for granted in marketing.

She invites us to start with the impact that we want to have on the world and use the Sustainable Marketing Compass to ask ourselves the right questions, to challenge assumptions and build the partnerships we need to succeed.

You can watch or listen to the replay of our session with Alexis below and if you have not yet read Sustainable Marketing by Alexis and Paul Randle, I highly recommend picking up a copy.

Their Sustainable Marketing Compass is also available open source (and we've included it on the Resources page of the MarketingKind website).