In our October 1st You’re MarketingKind gathering we will interview Charlie Martin, founder and CEO of The Anti-Greenwash Charter, to discuss the rise of the responsible communicator.

We will learn why Charlie left the agency world to help tackle the trust crisis in sustainability by creating The Anti-Greenwash Charter. And together we will explore the risks of greenwashing and the opportunities for marketing and business leaders to build trust and lead responsibly.

Since launching in 2022, the Charter has grown into a trusted benchmark for responsible sustainability communication. It is backed by respected partners including Futurebuild, The Green Register, Timber Development UK, ASBP, AECB, and Good Homes Alliance and has worked with over 70 organisations.