In our October 21st discussion Elaine Roberts, B2B marketing leader and founder of Klara Futara, will host and interview an inspiring panel of guests to explore how we can put purpose to work for our B2B brands.

Our panel:

• Ty Heath – Co-founder of The LinkedIn B2B Institute

• Thomas Kolster – author of Goodvertising and The Hero Trap, speaker and marketing activist

• Dave Vann – Founder of said & done

Purpose can be more than a slogan. It can be a brand differentiator, a customer magnet, a growth driver. Informed by the recent ‘Purpose Reckoning’ research commissioned by said & done, this session explores how B2B marketers can put purpose to work for their brand.

Expect fresh insights, real-world examples, and practical ideas to help you avoid the pitfalls and realise the potential of purpose – for your brand, your business, your world.