Purpose isn’t a tagline. Done well, it can set your brand apart, attract customers and build long-term value. Done poorly, it just gets in the way.

Join our October 21st panel discussion where Elaine Roberts, MarketingKind member and former B2B CMO, will host and interview inspiring guests to explore how we can put purpose to work for our B2B brands in 2025 and beyond.

Please register here for your complimentary ticket.

The panel:

• Ty Heath – Co-founder of The LinkedIn B2B Institute and former Google and IBM executive on a mission to make marketing science accessible

• Thomas Kolster – author of Goodvertising and The Hero Trap, speaker and marketing activist and one of the founding fathers of the sustainable marketing movement

• Dave Vann – Founder of said & done, brand strategist and advisor to purpose-led B2B businesses and nonprofits

This will be a no-nonsense session for senior B2B brand, marketing and non-profit leaders who want to:
➤ Find a place for purpose in the current climate
➤ Create connection across the buyer journey
➤ Build long-term affinity for their brand

Expect fresh insights, real-world examples and practical ideas to help you avoid the pitfalls and realise the potential of purpose for your brand, your business and your world.

This session will take place on Zoom webinar.