In our October You’re MarketingKind gathering Megan Thudium, founder of Content for Good, will lead a discussion on how we can engage the creatives who are missing from the climate movement and are needed to drive culture change.
The climate crisis is currently bottlenecked by culture. Creatives are still selling unsustainable habits and polluting narratives.
We don't need everyone to shift culture—research shows a 25% social tipping point is all it takes to flip dominant social norms.
And 90% of marketers report being ready and willing to make sustainable changes in their work.
So how can we engage them in changing culture for the better?
In this discussion we’ll cover:
Why creatives are the missing element to advancing the climate movement.
Why our work must go beyond reducing only in-house emissions.
What keeps creative employees from taking part in social and environmental change.
How we can start creating meaningful impact, in simple ways, today.
Megan created Content for Good to help take content creators from good intentions to purpose-driven climate action.
Content for Good is a non-profit on a mission to foster a culture of responsibility that ends global waste pollution. As an education and media hub that upskills cultural influencers into change agents for good. They believe creativity and culture can drive positive change for people and the planet.
Megan will share her plans for Content for Good with us and she would greatly appreciate our feedback on how she can create the greatest impact.
If you’re not yet a member of MarketingKind and you would like to join to attend this gathering you can sign up for our 30-day free trial membership by completing your application here.
