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xChange with Cass Sunstein

In our December 2nd xChange Paul Skinner, founder of MarketingKind, with host and interview Cass Sunstein, Harvard Law Professor, nudge theory pioneer and New York Times bestselling author, to explore the ideas in his new book Manipulation: What It Is, Why It's Bad, What to Do About It.

New technologies are offering companies, politicians, and others unprecedented opportunity to manipulate us. Sometimes we are given the illusion of power - of freedom - through choice, yet the game is rigged, pushing us in specific directions that lead to less wealth, worse health, and weaker democracy. In Manipulation Cass offers a new definition of manipulation for the digital age, explains why it is wrong; and shows what we can do about it.

Cass is currently the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities. In 2020, the World Health Organization appointed him as Chair of its technical advisory group on Behavioural Insights and Sciences for Health. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs, and after that, he served on the President’s Review Board on Intelligence and Communications Technologies and on the Pentagon’s Defense Innovation Board. Cass has testified before congressional committees on many subjects, and he has advised officials at the United Nations, the European Commission, the World Bank, and many nations on issues of law and public policy. He has served as an adviser to the Behavioural Insights Team in the United Kingdom.

Cass is author of hundreds of articles and dozens of books, including Nudge: Improving Decisions about Health, Wealth, and Happiness (with Richard H. Thaler, 2008), Simpler: The Future of Government (2013), The Ethics of Influence (2015), #Republic (2017), Impeachment: A Citizen’s Guide (2017), The Cost-Benefit Revolution (2018), On Freedom (2019), Conformity (2019), How Change Happens (2019), and Too Much Information (2020). He is now working on a variety of projects involving the regulatory state, “sludge” (defined to include paperwork and similar burdens), fake news, and freedom of speech.

He served as Senior Counselor to the Secretary of Homeland Security during the Biden Administration, where he focused on resilience against weather-related risks (such as flooding and extreme heat) and on reduction of administration burdens; he was awarded the Distinguished Public Service Medal, the Department’s highest civilian honor, in 2024.

Photo credit: Rose Lincoln

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13 November

xChange with Nicki Whiteman, CEO of Bite Back