xChange with John Elkington

In our January 18th xChange Paul Skinner and Louise McLaren interviewed sustainability pioneer John Elkington. The headline question for the discussion was 'How can we regenerate our fragile world?' and the conversation covered everything from how to identify and support Green Swans to whether 'sustainability' is still a useful term.

John has written 20 books including Cannibals with Forks, which popularised his ‘Triple Bottom Line’ concept (People, Planet, Profit) and laid the foundations for sustainable business strategy, and his latest book Green Swans: The Coming Boom in Regenerative Capitalism, which was published in April 2020.

In 2009, a CSR International survey of the Top 100 CSR leaders placed John fourth: after Al Gore, Barack Obama and the late Anita Roddick of the Body Shop, and alongside Muhammad Yunus of the Grameen Bank.

He co-founded Volans, a think tank and advisory firm operating at the intersection of innovation and sustainability, to span the yawning divides between what the sustainability industry was doing and what needs to be done.

You can watch the full replay including live audience questions below.